Lays UEFA Cup – Emergency Toolkit Digital Content Series

Check out the fun content series we produced for Lay’s in the UEFA cup, following the antics of Saudi influencer Tarek Al-Harbi and the emergency fan toolkit.

“Fast Glue”, “Cheering Tape”, “Ear Plugs”

Client: Lays
Agency: Impact BBDO Jeddah
Content Production House: The Brightside / Insert Coin
Director: Samir Syriani
DOP: Joe Saadรฉ
Agency Producer: Marianne Sargi
Producer: Alyne Kabboul
Production Coordinator: Marie-Noรซl Bou Haila
Post Production: The Brightside
Post Producer: Marie-Christine Melhem
Colorist: Faisal Merheb
Editors: Faisal Merheb, Teddy Tawil
VFX Director: Nadine Yamout
Audio Production: Walid Sarrouh